Mega-Issues
Mega-issues are issues of strategic importance that represent challenges the organization will need to face in defining the ultimate direction of its long-range plan. These issues represent potential impediments to achievement of the envisioned future and form a basis for dialogue about the choices facing the organization. These questions can also serve as an ongoing menu of strategic issues that the board can use—in a knowledge-based approach to gathering insights relative to AMSA’s strategic position and directional choices—to create regular opportunities for strategic dialogue about the issues facing the organization.