The American Meat Science Association (AMSA) is pleased to announce that Charlie Arnot, Chief Executive Officer with Center for Food Integrity, will kick off the AMSA 70th Reciprocal Meat Conference (RMC), on Tuesday, June 20 with his session on “Inside the Minds of Influencers – The Truth about Trust.” Arnot believes that trust may be the most valuable intangible asset. With it, he says, doors open and opportunities abound. Without it, skepticism reigns, slowing progress and undermining success. In this keynote address, Arnot will explore the challenges of building and maintaining trust and the role that consumer influencers play in this dynamic environment.
Charlie Arnot is recognized as a leader in food and agriculture. He is highly regarded as both a writer and a much sought-after speaker who engages audiences across the globe. Arnot has more than 25 years of experience working in communications, public relations, and issues management within the food system.
One client said of Arnot’s work, “others help us talk about our business, you help us think differently about who we are and what we do.” His commitment to excellence, innovation, and integrity have positioned him as a trusted counselor to CEOs, government leaders and executives, and a respected industry advisor on critical issues within the food system. Clients and food and farm industry leaders, seek his unique expertise in applying the peer reviewed trust model developed in 2007 to help them build trust in their processes and products.
Charlie Arnot spent ten years as a corporate officer for a leading food company; he worked for a public relations agency, was an award-winning radio journalist and worked in video and film. Arnot grew up in southeast Nebraska and graduated from the University of Nebraska with a Bachelor of Journalism degree.
The AMSA 70th RMC hosted by the Texas A&M University will be held June 18-21, 2017, in College Station, Texas. For more information regarding the AMSA 70th RMC please visit: http://www.meatscience.org/rmc or contact Deidrea Mabry 1-800-517-AMSA ext. 12.
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AMSA fosters community and professional development among individuals who create and apply science to efficiently provide safe and high quality meat (defined as red meat (beef, pork and lamb), poultry, fish/seafood and meat from other managed species).