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AMSA Educational Webinar: State of the Consumer - 2020

  • Dates: 24 – 24 Feb, 2021

AMSA Educational Webinar: State of the Consumer - 2020

February 24, 2021
11:00 am – 12:00 pm

Description:

The year 2020 has been transformative and its impact on every corner of our society will be felt for years to come. For many, the year started just like any other, with resolutions for the new year and the hope and promise of a new decade. That quickly changed with the onset of the COVID-19 global pandemic. People experienced disruption in all aspects of their lives and their communities: empty store shelves, fear in the stock market, losing jobs, and concern for the economy. As if that was not enough, other major news headlines in 2020 included a string of natural disasters and protests— all within an election year.

This overview provides a snapshot of how domestic consumers have responded to these unprecedented events and tries to determine which behaviors will be temporary and which will be permanent. What was the impact on the food space? How did it impact consumer media habits? What about beef?

Presenter:
Shawn Darcy is the Senior Director of Market Research at the National Cattlemen’s Beef Association. The market research team helps enhance a range of Beef Checkoff funded work, by bringing strategic insights through survey and channel related data to the forefront as it relates to the food landscape and beef. Shawn has over 11 years of Market Research experience, having conducted hundreds of studies. Topics have ranged from a variety of focus areas such as tracking consumer perceptions of beef, supply chain data analysis, consumer segmentation, and advertising evaluation. Prior to NCBA, Shawn worked for comScore ARS, where he was an Account Manager of Market Research on the company’s top Pharmaceutical and Consumer Package Goods accounts. Prior to market research, he also spent time as an Assistant Store Manager at Kroger in the Cincinnati division. Preceding his career at Kroger, he received his B.A. at the University of Northern Colorado, Greeley. Shawn loves living in Colorado where he looks forward to spending time with his wife and two kids.

Brooke Patton is an Associate Director of Market Research at National Cattlemen’s Beef Association. The market research team helps enhance a range of Beef Checkoff funded work, by bringing strategic insights to the forefront as it relates to the food landscape and beef. Brooke has been in the market research field for 6 years. Before her focus on beef, Brooke's expertise came from primary research for CPG and Food & Beverage brands. Brooke recently graduated with her M.B.A. from Kansas State University. Prior to her time in Market Research, Brooke received her B.A. from Boise State University

Register:
This webinar is hosted by the American Meat Science Association (AMSA). The webinar is interactive and will last approximately 60 minutes including Q&A. Registration is complimentary, but you must first register by clicking on the enrollment link!  Once you have registered, you will receive an e-mail message confirming your enrollment status and information that you need to join the webinar.

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