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AMSA Announces 72nd RMC Keynote Speaker

Mar 14, 2019

AMSA Announces 72nd RMC Keynote Speaker

Dr. A.K Pradeep, founder and CEO of MachineVantage will be the featured keynote speaker at the AMSA 72nd Reciprocal Meat Conference (RMC) on Monday, June 24 in Loveland, CO. The AMSA 2019 RMC is co-hosted by Colorado State University and JBS USA Food Company. This keynote presentation, sponsored by Cargill, will address "Its time has come! Using A.I. Machine Learning to Mine Consumer Insight, Drive New Product Ideation, and Maximize Marketing Effectiveness."

Artificial intelligence and machine learning are helping companies in many different categories, including the food industry, achieve important innovations in product development and marketing, as well as in other critical areas. Come hear Dr. A.K. Pradeep, reveal how leveraging these advanced technologies can deliver actionable consumer insights, inspire and guide new product development concepts, and create marketing messaging for maximum effectiveness.

Dr. Pradeep is a leading international business consultant and entrepreneur, having launched a series of successful firms across a number of categories. Most recently, he is the founder and CEO of MachineVantage, an advanced high technology enterprise specializing in the application of artificial intelligence and machine learning for innovation in product development and marketing. Earlier, he founded and was the CEO of Smilables, a computer wearables company designed to revolutionize baby brain development over the critical first two years of life.

Dr. Pradeep also created and served as the CEO of NeuroFocus, which ranks as the world leader in the consumer neuroscience field, with numerous patents for its breakthrough technologies. Following the acquisition of NeuroFocus by Nielsen, Dr. Pradeep served as Chief Provocateur of Nielsen.

He was the founder and Managing Partner of Meridian Consulting LLC, a privately held firm specializing in governance consulting, customizing, and applying GE best practices to multiple industry sectors. Prior to that, he founded BoardVantage, which provides web-based corporate governance platforms for corporate boards of directors. The company was subsequently acquired by NASDAQ.

At the outset of his career, Dr. Pradeep was a scientist at GE Corporate Research and Development where he worked extensively with various global businesses, including medical technologies, satellite navigation systems, and other classified technologies.

Dr. Pradeep's professional honors include the Great Minds Award from the Advertising Research Foundation, the organization's top prize which recognizes "an individual who brings excellence to advertising research in the category of research innovation." He was also named "Person of the Year" by the USA India Business Summit for his "impressive innovations and achievements in the field of neuromarketing." Dr. Pradeep has been featured in major media outlets including ABC World News, CNN, The Economist, The New York Times, and many more.

Dr. Pradeep holds over 70 U.S. and international patents and has been published in a range of scientific journals. He is a frequent keynote speaker and panelist at domestic and international business conferences on issues of corporate strategy and marketing. His book "The Buying Brain: Secrets for Selling to the Subconscious Mind" is a best seller published in multiple languages that offers an in-depth explanation of how the latest advances in neuroscience are impacting brands, products, packaging, in-store marketing, advertising, and entertainment content on a global basis. He is also the author of "Governance Beyond Sarbanes Oxley – Five Easy Pieces", a guidebook for board members and senior corporate executives.
 

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