The AMSA 2026 79th RMC, scheduled for June 22-24, 2026, in Amarillo/Canyon, Texas and will bring together industry leaders and professionals for a forward-looking program focused on innovation, resilience, and leadership in times of rapid change.

A highlight of this year’s event will be the keynote session on Monday, June 22, sponsored by empirical foods, featuring communications strategist Vance Crowe. His presentation, “The Edge of Chaos: How to Lead an Industry During Accelerating Change,” will explore how change unfolds and why it is often difficult to recognize in real time. Attendees will gain insight into how focusing too heavily on change can stall progress, while ignoring it can lead to missed opportunities and falling behind.

By examining patterns of disruption, Crowe will provide practical perspectives on how organizations can better anticipate what’s ahead and position themselves to act decisively.

Vance Crowe has worked with corporations and international organizations around the world and has spoken to more than 250,000 people on complex and often controversial technologies shaping today’s landscape. His engaging and thought-provoking approach makes him a sought-after voice on navigating uncertainty and leading through transformation.

The 2026 AMSA 79th RMC promises to deliver valuable insights, meaningful connections, and actionable strategies for professionals across the industry.