What are the global pressures on meat and livestock? What is the Denver Call for Action, and why was it necessary? This AMSA webinar brings our membership up to speed on the critical need for science-based evidence to shape the conversation around meat in society—from ecology and environment to nutrition and society. This session features insights from Dr. Peer Ederer (GOALSciences, Switzerland) and Dr. Keith Belk (Colorado State University) with Collette Kaster, AMSA CEO, moderating the discussion. All were members of the organizing committee of the Societal Role of Meat summit.