Meat Judging News and Important Information

Dr. Gordon W. Davis Named AMSA 2020 Industry & Organizational Leadership Award Winner

Jul 28, 2020

SmithfieldThe American Meat Science Association (AMSA) announces that Dr. Gordon W. Davis is the recipient of the 2020 AMSA Industry & Organizational Leadership Award. The AMSA Industry & Organizational Leadership Award was established to recognize those who have demonstrated outstanding leadership in an area related to the meat industry. The Industry & Organizational Leadership Award is sponsored by Smithfield Foods, Inc. Davis will be honored on Thursday, August 6, 2020 at 3:30 p.m. (CST), during the Virtual 66th International Congress of Meat Science and Technology (ICoMST) and the AMSA 73rd Reciprocal Meat Conference (RMC) awards presentation.

Gordon DavisDr. Gordon W. Davis was reared on an eastern Washington State dairy farm (state Dairy Family of Year, 1964). He has two undergraduate degrees in agriculture from Washington State University (1969) and M.S. & Ph.D. degree in Meat Science from Texas A&M University (1974 & 1977).

Davis served as an academic Meat Scientist at the University of Tennessee (1977 – 1980) and Texas Tech University (1980-1990). He is the founder/chairman of CEV Multimedia (1984 to present) and serves as an Adjunct Professor at Texas Tech University (1990-Present). Davis has been an AMSA member for 48 years and has been recognized with some of the association’s most prestigious awards, including the Intercollegiate Meat Judging Meritorious Service Award, Signal Service Award, and AMSA’s Mentor Recognition Award. Also, he has been recognized by Washington State University, Texas Tech University, Texas A&M University, the University of Tennessee, West Texas A&M University and awarded the Honorary American FFA Degree. He has received awards from SBA, USDA, Sigma Chi International Fraternity, plus 21 additional awards for his outstanding leadership, philanthropy, and service. Receiving these awards is certainly a testament to his contributions to AMSA, education, agriculture, and the meat science community. Among AMSA members, he is best known for his unmatched passion for the meat judging program and his unsurpassed level of financial support to the AMSA Development Council but his contributions as a leader to the meat science community and industry is nearly immeasurable. The impact he has had on the meat industry through students in the high school classroom is incredible. His company, CEV Multimedia, has reached MILLIONS of students in classrooms worldwide allowing them to learn, compete, and ultimately become fascinated with the meat industry. The number of students that enter the university meat science classroom for the first time that have been exposed to the meat industry via one of CEV’s programs is astounding, and the educational foundation they have as a result is extraordinary.

CEV Multimedia’s contributions (1981-present) to meat science include: estimated 4 million+ students taught something about meat science, across 50 states and 19 countries; an estimated 25,000 Ag Science teachers, post-secondary faculty, extension agents who have used CEV to teach something about meat science; 6,206 current Ag Science Teacher online subscriptions; 71 universities/colleges currently using iCEV to supplement teaching meat science; 13,227 meat-science-related industry certifications tested for on CEV’s platform since 2014. Davis’s successes with CEV have afforded him the opportunity to give generously to the future of meat science through AMSA. He has set the bar high for all members of the association and has actively encouraged and recruited us to follow his lead in being philanthropic. Davis is founder or co-founder of six meat science endowment funds (corpus $4.8M) and three educational endowments in agriculture not specific to meat science (corpus $4.5M).  Via matching or gifts ($25 to $500,000), the past 34 years he has helped inspire total contributions of $5.3M (724 different donors including 40 judging teams). Six words he utters often, “it is important to give back”.

During his time as an academic meat scientist, Davis published 36 journal articles, 2 book chapters, 36 technical articles, 47 abstracts, 124 video production titles, plus recruited 45 meat science collaborators for CEV since 1981. Davis also cofounded the Cargill High Plains Meat Judging contest in 1981 which has provided an opportunity for more than 4,500 collegiate meat judging students from more than 40 colleges and universities over the past 39 years. He also was the leader for hosting the first Division A meat judging contest in 1979 (Southeastern Meat Judging Contest at the University of Tennessee).

Davis’s contributions to the meat industry and the AMSA organization have been tremendous, and we believe he is exceptionally well qualified for this recognition. When he receives it, he will be humbled and honored beyond measure as it would serve as just another testament to his passion for the meat industry and education.

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