AMSA and CFI Preparing the Young Leaders

by Deidrea Mabry

In April the American Meat Science Association (AMSA) Student Membership hosted the 2013 Student Leadership Conference in Kansas City, MO. Sixty-two students from fifteen different universities came together to participate in the AMSA 2013 conference.  

The “Engage" 2013 Student Leadership Conference was a full-day of interactive spokesperson training provided by the Center for Food Integrity (CFI), and co-sponsored by the AMSA Student Membership, the AMSA Educational Foundation, the American Society of Animal Science, Farmland Foods and Merck Animal Health and the United Soybean Growers..  

“The conference was developed to equip young leaders in our industry with the basic fundamentals that they need to effectively engage with consumers and share their message,” stated Deidrea Mabry, AMSA Program Director.

;In the social media world that we live in where information - and misinformation – floods inboxes faster than a blink of an eye, young leaders are needed now more than ever to be the voice of our industry. By sharing their message they can build consumer trust in the values, science and innovations that help us feed the world. This was a great opportunity for the students to engage with each other on different concepts and to come out of their comfort zone to share their united passion for the industry.

Giving people the tools, giving them practice and giving them confidence so that they can be effective in values based communication is really what engaged is all about” stated Charlie Arnot, CEO for CFI. 

SLC was a great opportunity to network with students from other universities. We gained an understanding of the importance of values when tasked with future industry discussions. I definitely feel like I walked away with a few more tools to enhance my skill set” stated Aaron Tapian, Kansas State University. 

The opportunity to engage them today really creates a strong foundation for building trust in the future” stated Arnot. A review of this exciting AMSA 2013 conference is online at: http://youtu.be/2AjkN3k_594.

About American Meat Science Association

AMSA fosters community and professional development among individuals who create and apply science to efficiently provide safe and high quality meat defined as red meat (beef, pork and lamb), poultry, fish/seafood and meat from other managed species.

About The Center for Food Integrity

The Center for Food Integrity (CFI) is a not-for-profit organization whose members represent each segment of the food system, including farmers and ranchers, universities, restaurants, retailers, food companies, trade associations and non-governmental organizations. Our mission is building trust in today’s food system. CFI does not lobby or engage in public policy advocacy.  Learn more about us at www.foodintegrity.org.

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Deidrea Mabry

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