How to Talk So Consumers Will Listen: Effectively Communicating the Value of Meat
Recorded Mar 26, 2025
Effectively communicating the value of meat starts with understanding what drives consumer choices. AMSA’s March webinar explored how health and sustainability messaging influences purchasing decisions and how the meat industry can craft compelling narratives that resonate. Michael Uetz, Principal at Midan, shared newly generated key insights to build trust, drive engagement, and reinforce meat’s role in a balanced diet and sustainable food system.