The AMSA 79th RMC will feature a timely industry session, sponsored by IFF and Kraft Heinz, exploring how evolving regulations and consumer demand for transparency and clean labels are driving innovation and commercialization strategies in meat and poultry products.

The AMSA 79th Reciprocal Meat Conference will host a sponsored session highlighting innovative research and technologies advancing the understanding, evaluation, and management of meat quality across the beef industry.

Meat & Metabolic Health Takes Center Stage at AMSA 79th RMC in Amarillo AMSA will host a timely and science-driven concurrent session, “Meat & Metabolic Health: Evidence-Based Insights on Nutrition and Disease Prevention,” during the 79th Reciprocal Meat Conference (RMC) in Amarillo/Canyon, Texas. Sponsored by Cargill, this session will bring together leading experts to explore the critical role of dietary protein and animal-source foods in human health and chronic disease prevention. The session will feature three distinguished researchers presenting cutting-edge insights at the intersection of nutrition, metabolism, and disease.

The 2026 AMSA Reciprocal Meat Conference will convene June 22–24 in Amarillo/Canyon, Texas, featuring a keynote sponsored by empirical foods where Vance Crowe will address leading through rapid industry change and uncertainty.

A keynote panel will examine how water constraints in the Texas Panhandle are shaping resilient, sustainable approaches to food production and informing broader strategies for long-term food security.

Dr. Frank Dunshea has been named the 2026 AMSA International Lectureship Award recipient and will present research at the 79th RMC on a predictive model designed to enhance pork eating quality and consumer satisfaction.