AMSA 2018 Student Leadership Conference

The 2018 American Meat Science Association will take place March 23-24, 2018 in Oklahoma City, Okla. This year’s conference sponsored by the AMSA Educational Foundation, Merck Animal Health, and Nestle Purina, will focus on the art of creating your personal brand. The conference portion of the event will be held at the National Cowboy & Western Heritage Museum in OKC.

AMSA and the student board have worked to create an event that allows students to learn more about why personal branding is important and how it can aid in professional development and networking. The student board has recruited several great presenters from around the industry to share unique perspective on personalized communication and creating and consistently promoting your personal brand on a variety of social media and networking platforms. Additionally, students will get a crash-course in the do’s and don’ts of radio/television interviews and communicating agricultural related topics in the media. This year’s mixer will take place at Top Golf OKC. Top Golf offers a great environment for fun and networking, as well as an opportunity for students to hone their golf skills.

Event Details:

Dates: March 23-24, 2018
Location: Oklahoma City, OK


March 23, 2018

10:00 am - 4:00 pm - Industry Tours

OKC Stockyard Tour

Oklahoma City is home to one of the nation’s oldest and most historic stockyard districts. The OKC Stockyard is the largest stocker/feeder cattle market in the world and hosts a sale each Monday and Tuesday. On this tour, students will learn more about the marketing and sale of live cattle and how the stockyard has evolved over time since it opened in 1910.

One tour: 10-11am
No Cap
Physical Address: 2501 Exchange Avenue, Oklahoma City 73108
The lot to the West of the exchange building will be open for parking

US Foods Warehouse Tour

US Foods is one of the leading foodservice distributors in the United States and are a great partner of AMSA. US Foods partners with over 250,000 restaurants to supply them with the things they need every day. The US Foods warehouse is the hub for distribution and showcases a variety of national brands, as well as US Foods exclusive brands. In this tour, students will learn more about wholesale marketing and supply channels related to foodservice distribution.

Two tours: 1pm and 3pm
Tour Cap: 20-25 people
Physical Address: 10211 N. I-35 Service Road | Oklahoma City, OK 73131

6:30-8:30 pm - Student Mixer, Dinner and  Topgolf Oklahoma City

      Topgolf Oklahoma City
      13313 Pawnee Dr.
      Oklahoma City, OK 73114

March 24, 2018

  • 8:00- Welcome
  • 8:15-10:45- Advocating for Animal Agriculture-Saying the Right Thing 
    • Sam Knipp - Director of Communications and Public Relations for American Farmers and Ranchers. Mr. Knipp will share tips and tricks for interviews in a presentation titled, "Advocating for Animal Agriculture- Saying the Right Thing."
  • 10:45-11:00- Break
  • 11:00-11:30- Presentation
  • 11:30-11:50- Student Board Q&A
  • 11:50-12:30- Lunch
  • 12:30-1:45- - Make Yourself Marketable
    • Kylee Deniz - Director of Marketing & Producer Outreach, Producer & Industry Relations, National Pork Board. Kylee will present on the topic of making yourself marketable with a focus on social media outlets and personal networking
  • 1:45-2:00- Break
  • 2:00-3:15-  Developing Your Personal Brand
    •  Wendy Feik Pinkerton - Senior Manager for U.S. Industry Relations for Zoetis. Wendy will share a presentation, How to Develop Your Personal Brand and Not Get Burned in the Process, on personal branding covering a variety of topics related to development and implementation of a brand statement.
  • 3:15-3:30- Break
  • 3:30- 4:45- It's all perspective: Taking the good, bad and ugly to create positive customer interactions
    • Kyla Campbell - Restaurant Operations Consultant, U.S Foods. Kyla will speak on using technology and customer service to create effective consumer interactions in a presentation titled, "It's all perspective: Taking the good, bad and ugly to create positive customer interactions."
  • 4:45-5:00- Wrap-up

Registration Rates:

Late Registration - After 2/26/2018

Undergraduates: $150
Graduate Students: $150
Young Professionals $175

Click here to register online!


Holiday Inn & Suites Oklahoma City North
6200 N Robinson
Oklahoma City, OK 73118, US

Rate: $79.00  (plus tax)
Cut-Off: March 1, 2018
Click here to book your room today!
If you have questions please call: 866-476-6976. 

More information coming soon!

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