Featured Keynote Sessions:

Monday, June 17^th: “Sharks Don’t Swim Backwards,” sponsored by

Join us as we hear Rob Sharkey's story of grit and determination, coming back from the hog market crash, farming, and how the SharkFarmer was born. SharkFarmer’s compelling message revolves around never giving up on your dreams, embracing challenges and strategically pivoting in the face of adversity. He will share his insight on navigating uncharted waters, challenging yourself with new roles, and carving a path to success in the ever-evolving landscape of agriculture. Be inspired to overcome obstacles, redefine your goals, never let fear hold you back, and embrace conversation with the next generation while not squishing their dreams as they find their place back on the family farm. Rob Sharkey is not your average Illinois grain farmer. Better known by his digital alias, The SharkFarmer, he is a risk taker and out of the box thinker who believes everyone has a story to tell.

Tuesday Morning, June 18^th: “Personal Branding: Maximizing Performance in the Workplace,” sponsored by

This is not your typical approach to personal branding. Paul Davis, a highly experienced executive with more than 40 years of leadership, will discuss the impact of how others perceive and experience you. This presentation will focus on enhancing your ability to positively influence others and elevate the overall performance of your team, department, and company. Is your personal brand welcoming, encouraging, one that lets others be their personal best? If you are not sure, then join us to hear Paul Davis draw upon his experience in various Fortune 100 companies such as Monsanto, Johnson & Johnson, The Gillette Company, Procter & Gamble, and Tyson Foods.

Tuesday Afternoon, June 18^th: “Less but Better - Meat as the Luxury Food of the Future,” sponsored by

Dr. Lars Leopold Hinrichsen, EVP at Danish Technological Institute, DMRI, is the recipient of the 2024 RMC International Lectureship Award. With over 30 years of industry experience, Dr. Hinrichsen brings expertise in innovation and technology. His insights promise to shed light on the evolving dynamics of the meat industry, emphasizing a shift towards value over price competition. Holding an MSc in Food Science, a PhD in Meat Technology from the University of Copenhagen, and an eMBA in Innovation Management from the Technical University of Denmark, Dr. Hinrichsen's contributions extend globally, including advanced automation and food technology solutions.
Wednesday, June 19^th, “Celebrating Science,” sponsored by

Are you ready to restore trust in science and improve the public’s understanding about meat? The final session of 2024 RMC will start with a presentation by Michele Payn. This thought-provoking keynote will challenge you to find the power of connecting on a human level and why scientists must engage. You will learn how to better guide discussions in your work, outside of agriculture, and with consumers through translating science in a more meaningful way. Michele Payn, CSP, connects the people and science of food and farming as principal of Cause Matters Corp. She is known for being a community catalyst, a passionate advocate for global agriculture - and touching hearts to move minds.

2024 RMC Technical Program Concurrent Sessions Will Include:

• Meat and Muscle Biology
• Basic and Applied Meat Processing
• Meat and Food Industry Sustainability Applications
• Innovation, Discovery, and Idea Generation in Meat Science
• Meat in the Diet: Reimagining Nutrition and Health
• Microbiome's Place in Meat Safety
• Over 35 Reciprocation Sessions
• Abstracts
• Tech Talks
• Supplier Showcase
• And more!

The AMSA 2024 RMC early bird registration ends May 23, so make sure you register early to take advantage of the discount. Early registrants receive a $100 discount off regular rates making the full conference registration fee $750 for AMSA members, $325 for student members, and $950 for nonmembers if completed by May 23. The official website of the AMSA 77^th RMC, www.meatscience.org/rmc includes registration, hotel information, and detailed conference information.