Featured Speaker

The AMSA Reciprocal Meat Conference (RMC) is honored to announce Dr. Lars Leopold Hinrichsen, EVP at Danish Technological Institute, DMRI, as the recipient of the 2024 International Lectureship Award sponsored by PIC. Dr. Hinrichsen will discuss "Less but better - Meat as the Luxury Food of the Future" on June 18.

With over 30 years of industry experience, Dr. Hinrichsen brings expertise in innovation and technology. His insights promise to shed light on the evolving dynamics of the meat industry, emphasizing a shift towards value over price competition. Holding an MSc in Food Science, a PhD in Meat Technology from the University of Copenhagen, and an eMBA in Innovation Management from the Technical University of Denmark, Dr. Hinrichsen's contributions extend globally, including advanced automation and food technology solutions. Aside from his professional accomplishments, Lars has held several honorary positions, including Chairman of the Scientific Committee for the International Meat Secretariat and Board Member at AgriFoodture.