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AMSA 68th RMC Opening Keynote Speaker Announced

May 07, 2015

KellyMcDonald2015headshotNow more than ever, it's critical to form a connection with customers, whether that's a rational, emotional or cultural connection. But how do you form a connection with someone who is completely different from you? Break through barriers to connect in a meaningful way, whether it's gender, age, life-stage, race, ethnicity or communication preferences, you need to build trust and differentiate yourself from your competition. So make sure to join us June 15th in Lincoln, Nebraska for this high energy session as Kelly engages attendees, and helps them to better understand the consumers they are trying to reach and how to craft the information they are trying to share.

Kelly's client experience includes brands such as Toyota, Kimberly-Clark, Nike, Harley-Davidson, Miller-Coors, and Sherwin-Williams. She was named #1 on the list of "26 Hot Speakers" by Successful Meetings Magazine. Advertising Age has twice named her company one of the top ad agencies in the United States. Kelly has been featured on CNBC, in Forbes, Bloomberg BusinessWeek, Fast Company, on CNNMoney.com and on Sirius/XM Radio.

Kelly is the author of two bestselling books. Her first, "How to Market to People Not Like You", was #7 on the list of Bestselling Business Books of 2011 and her latest book, titled "Crafting the Customer Experience for People Not Like You", was #5 on the bestseller list for 2013. She was named one of the "10 Most Booked Speakers in 2014".
The AMSA 68th RMC, hosted by the University of Nebraska and ConAgra Foods, will be held June 14-17, 2015, at University of Nebraska in Lincoln, Neb. For more information regarding the AMSA 68th RMC or to register please visit: http://www.meatscience.org/rmc

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